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AmViz e.K.

Having graphics designed by humans

Almost anyone can have graphics designed in a short time these days.

So why hire a trained graphic designer – especially in the age of AI and templates?

The job of a graphic designer goes much deeper than you might think!

For starters, designing is not just making something that looks good. Designing inherently means that something is created with a specific purpose in mind.

For example, a company should be recognizable at first glance. Analyzing the existing corporate brand allows for the creation of a consistent visual identity. Particular emphasis is placed on shapes and colors that have a high recognition value in all graphics designed for a brand. This fosters trust and professionalism.

Even though AI models may seem attractive at first glance for quickly generating graphics, a machine lacks a deeper understanding of a brand. The visual elements are chosen rather randomly and lack a deeper meaning. Furthermore, the style of the generated images is often generic and not truly unique, resulting in most AI-generated graphics exhibiting many similarities.

A designer makes deliberate decisions when designing graphics. Media that intentionally represents a company’s brand always appears more professional and inspires greater trust. And somehow a lot of people can just feel that a graphic “designed” by AI just feels rather soulless.

Therefore, even with small budgets, it is always worthwhile to invest in a professional media service – such as AmViz.